Cargo Marketing and customer service

Cargo Marketing and customer service

 

Date & Location: (07-11/May) Amman – ( 27-31/Aug) Istanbul – ( 26-30/Nov) Kuala Lumpur


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Course Overview

Introduction:

This highly interactive course provides a 360° management perspective from industry experts working at the most successful airlines and freight forwarders about the air cargo industry. You will review the cargo management system with an international perspective, focusing on the business, operations and regulatory fundamentals. Over five days you will explore how the air cargo industry is changing and how to identify opportunities to become more successful as a manager in your company.

 

Program Objectives:

  • Improve your competitive performance using practical management tools including revenue management and pricing
  • Identify your customers’ changing needs to adjust your business for immediate results
  • Maintain optimum levels of customer service without increasing your costs
  • Analyze changes within the cargo industry and its stakeholders
  • Stay current with the latest business and technological trends
  • Describe and use pricing strategies
  • Determine an advertising budget and plan, selecting advertising media channels

 

Who Should Attend?

This course will mainly benefit to purchasing managers, senior buyers, project managers, civil engineers, construction managers, contractors, sub-contractors, site engineers, senior management, and government agencies, architects, construction professionals, and anyone responsible for purchasing at a senior level who seeks to enhance their skills further.

 

 

Program Outline:

Day 1 – The Cargo Industry: An Overview

  • The cargo industry and its stakeholders
  • Marketing and sales for cargo
  • Pricing and revenue management

 

Day 2 –  The Cargo Industry & Marketing Perspective

  • Cargo marketing analysts and managers
  • Sales managers
  • Cargo network analysts and managers
  • Revenue Management analysts and managers

 

Day 3 –  Pricing Strategies of Cargo Industry

  • Basic cargo rating principles and currency regulations: conversion rates, rounding off procedures and construction rates
  • Combining rates and charges, mixed consignments, declaration of the goods and Air Waybill completion
  • Identifying the needs of the shipper and the consignee for developing a reliable and affordable transportation system
  • Applying traditional and digital advertising techniques with an airfreight industry focus

 

Day 4 – Marketing Landscape of Cargo Value Chain

  • Conducting marketing audits of your own organization, the competition and your customers
  • Trade patterns & the macroeconomic environment, modal split, the air cargo value chain

 

Day 5 – Brand Value in Cargo Industry

  • Efficient market segmentation and SWOT analysis
  • Understanding brand value
  • Advantages and disadvantages of different distribution channels – understanding the role of intermediaries